Etc. is a signature stationary and corporate stationery solution company, that aims at delivering ;it also offers an array of exclusive lifestyle products that temper human aspiration with their inspirational quality.

Developed with a significant eastern slant, these lines are both contemporary and cutting edge and are created by Eastern artists and designers in their signature styles and sensibilities. Bridging creative partnerships with leading artist / art institutes and designers, Etc is developing ranges which communicate the artist's message down to the end users through a community inspired program. Each and every offering of Etc would carry the artists’ signature, which would make ita highly coveted possession for its owner.

Developed in paper / steel / brass/ bronze/ leather/ natural fibres, handmade paper/ precious and semi precious stones, Etc offerings tap into a large talent pool of eastern and pan-asian artists.

The sales format of Etc is both through flagship stores and store-in-store formats. The higher end products will be created in 'Limited Edition' only and sold through flagship stores whereas the ETC line products will be sold through store-in-store format as well as through specialized craft and creative fairs internationally . In 2006 / 2007, Etc is looking at bringing out the collections first in India / Pakistan / Dubai & Australia.