Clearly defined strategy guides our company's every action. Our strategy is to bridge the gap between exquisite original Indian art and aesthetics, using natural elements and derivatives from the region. We cater to contemporary markets and niche markets in our signature style.

Achieving this objective through a series of streamlined and professionally managed operational processes, we have endeavored to create a trajectory to mesh traditional talent and international quality since our inception in 1989. Working within an exclusive parameter of taping natural products such as silks, jute, cottons, we combine it with regional talent and design solutions and styles with international appeal. Our teams underscore these efforts using an ethnic uniqueness. Today under the aegis of our parent company, Frontline Papers all our brands have earned the reputation of being one of the few professionally managed stationary and gift solution labels' with a pan Indian presence; India's first ISO 9001: 2000 Paper Solutions and Stationary Company.

Handpaper World TM
exquisite range of specialized handmade paper offering a wide range of designs that are customized into gift solutions also.

Craft it! ™
This concept started with the immense growth in the Scrapbook and Craft industry and its need for specialized papers for keepsake. It was first confined to papers, but later grew to more handcrafted embellishments to facilitate the concept and requirements of the industry.

Etc TM
A multi product stationery and paper line that is poised to change the way youth and corporate stationery is created and retailed both regionally and internationally

Creative Catalyst TM
A cross-disciplinary creative studio, offering services in graphics, interiors décor solutions, product photography, videography and Film Packing and Posts.